Rill Insights & Design

Real Insights, Great Products

We help Founders and Product teams ...
Understand Markets improve experiences build products ... better!

What Challenges are you facing?

Core Services

Discovery & Validation

Discovery research creates a deep understanding of people’s behaviors and needs — the Who, What, and Why. Market research highlights your niche and positioning in relationship to competitors. We do both, ensuring that your product meets a real need and people will buy it.

Product Design

Great products are the result of informed and imaginative design. Whether you are building something new or need to improve the user experience, we can bring your vision to life. Our team leverages human-centered design methods to ensure that what we build not only meets needs, but also delights.

Product Research

User experience (UX) drives growth and renewal. We leverage user research methods to identify what is and isn’t working with your product. For organizations who aim to be customer-centric, we co-create a product feedback strategy and set up channels to capture the voice of the customer (VoC).

Human Factors

Human factors research helps identify and reduce use errors, improve usability and safety, and support regulatory compliance. We combine psychology, engineering, and design to ensure technology fits the way humans think, behave, and make decisions.

Research Operations

Systems that help collect, centralize, and translate insights into actions give leaders the data they need to make informed decisions with confidence. We will  help you design a repository and optimize research operations to deliver with both speed and quality.

Training & Mentoring

With all of our partners, we offer hands-on team learning and programming to expand your research capabilities and confidence across your organization. From innovation accelerators to masterclasses, we enable your team to perform at its best.

Portfolio

Featured Work

Enhancing the Amazon employee benefits experience

Workplace Options is an employee wellbeing solutions provider offering EAP benefits to 80 million people around the globe, including Amazon International. Our team audited the EAP site and onboarding experience, identifying areas for improvement and defining a set of requirements for a better UX. We then redesigned the website experience from the ground up for both Amazon and all global customers, delivering a fully functional prototype and detailed product requirements for the development team. Additionally, we conducted an analytics audit and created new guidelines to measure the member experience. 

Testimonials

We serve startups and growing companies with B2B and B2C digital products.

Our Clients

Ready to Start?

Rill Insights has taken the AARP employer pledge, and we are a participant in AgeTech CollaborativeTM from AARP, an unparalleled innovation ecosystem bringing together cutting-edge thinkers in the longevity tech space to champion meaningful advances so that everyone can choose how they live as they age.

Is there a need for my product?

Am I solving a problem?

How do I know what to build?

How does my idea fit within the market?

Not sure who your customers are, or if you are solving a real problem? Do you have a solution but aren't sure if there is a market for it? Do you understand your niche and positioning in relationship to competition?

Start off on the right foot by making sure that you are building what people want and there is a viable market. Insights from research lead to clarity and confidence that you are building the right product or service and people will buy it.

How do I know what is and isn't working?

Can people figure out how to use my product?

How do I create a better user experience?

Poor user experiences are expensive. The costs of development and QA hours to fix problems and customer service hours spent add up quickly.

We leverage user experience research (UXR) evaluative methods to identify what is and isn’t working. Then we will help build your product...better. Good UX translates to brand loyalty and happy customers, a win-win for everyone.

How do I build a great product?

How can I ensure the experience is engaging and satisfying?

Who can help me write user friendly content that lands with my audience?

Great products don't just happen. They are the result of thoughtful, informed, and imaginative design.

We' can bring your vision to life. Our team leverages human-centered design methods to co-create with you and your target audience, ensuring that what we build not only meets needs, but also delights. 

How do we conduct quality research at speed?

How can we centralize and share knowledge?

How can we leverage AI in research?

Systems that help collect, centralize, and translate insights into actions give leaders the data they need to make informed decisions with confidence.

We will  help you design a repository and optimize research operations to deliver with both speed and quality.

Do we have traction with our customers?

What are they struggling with?

How do I get the voice of the customer to my product team?

Poor customer engagement creates blind spots. Product teams face uncertainty about what to build, and customer-facing teams are forced to mitigate damage to reputation and alienation of customers.

We help you capture the voice of the customer and keep a finger on the pulse of their experience — vital for proving product market fit and experience management.